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Marketing & Web

The Public Relations, Marketing, and Creative Services’ (PR & Marketing) marketing team oversees Nova Southeastern University’s global marketing and communication efforts in order to advance the university’s brand and to increase the quantity and quality of applicants in undergraduate, graduate, doctoral, and professional-level programs. Through collaboration with NSU’s colleges, we develop strategic content and implement multi-channel advertising campaigns that help generate leads and create revenue-producing programs. We tell NSU’s story using a unified approach that highlights the university’s high-quality programs, research discoveries, cultural destination, and exciting student life. 

Paid advertising and marketing campaigns are intended to build awareness, brand recognition and reputation for NSU and its units, colleges, and programs. PR & Marketing’s integrated advertising, paid media, and other paid digital techniques are also developed to generate inquiries or applicants into recruitment funnels. 

All contracts with marketing research, marketing consulting, advertising, creative service agencies, or other related marketing service organizations must be contracted in partnership with and with approval of Kyle Fisher, vice president for PR & Marketing. 

For paid advertising, digital and marketing campaign requests, please contact your Marketing Strategy Account Lead. Please do NOT submit requests for digital marketing, advertising, or email elements through Robohead without consulting your Marketing Strategy Account Lead:  

PR & Marketing utilizes a variety of channels to help promote news, achievements, and events to NSU’s internal audiences. These internal promotions are delivered through NSU-owned channels, and are an important way for the NSU community to stay current and informed on what is happening at the university.

NSU's internal promotional channels include:  

Channel Guidelines Contact
SharkBytes (e-newsletter) Download Irvin Harrell / iharrell@nova.edu
SharkTube (television network) Download Mercedes Lardizabal / mlardiza@nova.edu
Digital Marquees Download Mercedes Lardizabal / mlardiza@nova.edu
Mass Email Download Contact your Marketing Lead or if not listed, contact Christie Williams (wlchrist@nova.edu)

Solicitations from businesses or organizations not affiliated with the university are not permitted on NSU’s internal communications channels. Advertising to the university community is available through the NSU Student Affairs Marketing and its student-run outlets The Current newspaper, Radio X (88.5 FM) and Sharks United Television.

PR & Marketing’s web team is responsible for managing top-level, external facing marketing content for the university’s website, including collaborating with the appropriate departments and colleges on marketing strategy and implementation. The team also works closely with NSU’s Office of Information Technology (OIIT) who is responsible for administration and training for the university’s website Content Management System (CMS). 

PR & Marketing’s web team is responsible for: 

  • Creating new marketing-focused websites
  • Developing integrated digital campaign landing pages and lead generation tactics
  • Consulting on new microsites and landing pages
  • Integrating lead management inquiry forms
  • Optimizing the user journey
  • Interpret Google Analytics reports to inform content strategies and solutions
  • Develop web content that engages the user and entices them to take action
  • Applying search engine optimization (SEO) practices
  • Refine content to increase organic SEO and page rankings

To ensure the success of all efforts and advertising spend, they implement analytics tracking to monitor key performance indicators and make improvements wherever necessary. 

For routine web edits or redirect requests, please submit via the OIIT Content Request Form. For all other inquiries for PR & Marketing's web team, submit through Robohead. See how to submit projects through Robohead.

 

NSU Web Style Guide

At this time, NSU does not offer in-house video production capabilities for promotional videos. Neither PR, Marketing, and Creative Services nor Printing and Publications have videographers, photographers or editors on staff. Such video projects require out-of-pocket funding from the originating unit and require a partnership with an authorized video/production partner freelancer or agency. PR/Marketing can help you assess your video projects and guide you in this process, but we do not accept video job requests in Robohead. 

If you are looking to produce a video for academic purposes, please contact Mark Schuknecht at marksc@nova.edu. For advertising and promotional videos, please contact your Marketing Strategy Account Lead

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