The Public Relations, Marketing, and Creative Services’ (PR & Marketing) marketing team oversees Nova Southeastern University’s global marketing and communication efforts in order to advance the university’s brand and to increase the quantity and quality of applicants in undergraduate, graduate, doctoral, and professional-level programs. Through collaboration with NSU’s colleges, we develop strategic content and implement multi-channel advertising campaigns that help generate leads and create revenue-producing programs. We tell NSU’s story using a unified approach that highlights the university’s high-quality programs, research discoveries, cultural destination, and exciting student life.
Paid advertising and marketing campaigns are intended to build awareness, brand recognition and reputation for NSU and its units, colleges, and programs. PR & Marketing’s integrated advertising, paid media, and other paid digital techniques are also developed to generate inquiries or applicants into recruitment funnels.
All contracts with marketing research, marketing consulting, advertising, creative service agencies, or other related marketing service organizations must be contracted in partnership with and with approval of Kyle Fisher, vice president for PR & Marketing.
For paid advertising, digital and marketing campaign requests, please contact your Marketing Strategy Account Lead. Please do NOT submit requests for digital marketing, advertising, or email elements through Robohead without consulting your Marketing Strategy Account Lead:
PR & Marketing utilizes a variety of channels to help promote news, achievements, and events to NSU’s internal audiences. These internal promotions are delivered through NSU-owned channels, and are an important way for the NSU community to stay current and informed on what is happening at the university.
NSU's internal promotional channels include:
For more information on university communications, contact Christie Williams, digital content specialist, at (954) 262-2106 or email@example.com.
Solicitations from businesses or organizations not affiliated with the university are not permitted on NSU’s internal communications channels. Advertising to the university community is available through the NSU Student Affairs Marketing and its student-run outlets The Current newspaper, Radio X (88.5 FM) and Sharks United Television.
PR & Marketing is responsible for coordinating NSU’s social media strategy. The social media team generates content and key messaging and manages, monitors, and evaluates the university’s official social media presence on Facebook, LinkedIn, Instagram, Twitter, YouTube, and Snapchat. We aim to create engaging content that generates excitement about the NSU Shark community, share our points of pride, and encourage our audiences to share their Shark Pride with their social circles.
Please do NOT submit requests for social media posts through Robohead without first going through PR/Marketing’s organic social media team, led by Executive Director Brandon Hensler at firstname.lastname@example.org, for review, guidance and approvals.
NSU's Official Social Networks
For more information about NSU’s social-media initiative, email email@example.com.
PR & Marketing’s web team is responsible for managing top-level, external facing marketing content for the university’s website, including collaborating with the appropriate departments and colleges on marketing strategy and implementation. The team also works closely with NSU’s Office of Information Technology (OIIT) who is responsible for administration and training for the university’s website Content Management System (CMS).
PR & Marketing’s web team is responsible for:
To ensure the success of all efforts and advertising spend, they implement analytics tracking to monitor key performance indicators and make improvements wherever necessary.
For routine web edits or redirect requests, please submit via the OIIT Content Request Form. For all other inquiries for PR & Marketing's web team, submit through Robohead. See how to submit projects through Robohead.
NSU Web Style Guide
At this time, NSU does not offer in-house video production capabilities for promotional videos. Neither PR, Marketing, and Creative Services nor Printing and Publications have videographers, photographers or editors on staff. Such video projects require out-of-pocket funding from the originating unit and require a partnership with an authorized video/production partner freelancer or agency. PR/Marketing can help you assess your video projects and guide you in this process, but we do not accept video job requests in Robohead.
If you are looking to produce a video for academic purposes, please contact Mark Schuknecht at firstname.lastname@example.org. For advertising and promotional videos, please contact your Marketing Strategy Account Lead. For Business, Education, and Law please contact Heather Holliday at email@example.com. For all other colleges or divisions contact Kyle Fisher at firstname.lastname@example.org until new staff are hired.