Bring Your Creations to Life

The NSU Edge is a carefully defined promise that expresses our essence today and provides an aspiration direction for the future. The premise is simple: NSU gives you a competitive advantage in your career, your community, and your life.

We have achieved a great deal over the years and as NSU continues to grow, it’s more important than ever to ensure every milestone we reach and innovation we champion is expressed from a singular, consistent identity. When we embrace and live The NSU Edge promise, we will set ourselves apart. You are the key to this success, championing the Shark story to the world.

Anyone who communicates on behalf of NSU should find this book helpful and inspiring. Web and social media managers, writers, and designers will find everything from typography, color palettes and design elements in this book that will help them tell the NSU story.

Brand Guidelines

Single Page Version

Brand Guidelines

Page Spread Version

Contact Us

For more information on the usage of NSU brand elements, please email the Division of Public Relations, Marketing, and Creative Services at or contact the Office of Printing and Publications.