Nova Southeastern University utilizes the Google Search Appliance, which is the commercial version of the popular Google engine. Search engines function by visiting a list of sites, following all the links to various web pages, and indexing the content on the pages found. The Google Search Appliance enables NSU to provide search engine services for all content, regardless of the server on which it is housed. In addition, the Google search engine allows users to limit their search to a particular site or sites within NSU. Visit NSU's Google Search at: https://sharksearch.nova.edu.
Like all search engines, Google scores content it indexes according to a specific formula. How high a web page turns up in a search engine result stems directly from how well a web page complies with the formula. When Google hits a page, it looks at the actual text or data found in the body of the document, but it also looks at a variety of other factors which are not so readily apparent, and which may be weighted to positively or negatively impact the document's score.
The text in the body of a document indexed by Google adds the most weight to your pages ranking. Google does give extra weight to pages based on elements such as:
A page about financial aid which has as its title 'Financial Aid | Nova Southeastern University', along with the phrase 'financial aid' in its META tag description, will rank high in the search engine results returned to a user searching on financial aid. If a large number of other pages have links pointing to this page, it will rank even higher.
META tags help visitors find your web pages by allowing Google and other search engines to index the material you provide and put it into categories. META tags are placed in the <HEAD> portion of each web page, and should contain information which is immediately descriptive and relevant to the page on which it is placed. META tags take the format below (brackets indicate an area where information needs to be filled in appropriately and should not be included in the code) :
<meta name="[type of tag here]" content="[the information you wish to provide]">
The following types of META tags should be placed within each page you create in order to make it easier for search engines to categorize:
For assistance with NSU's Google Search Appliance and/or optimizing your web pages to be found via search engines, please contact the Web Development department.