Institutional Social Media Policy
At Nova Southeastern University, we realize social
media is a powerful
communication tool that enables
open discussion and learning between NSU
and our many constituents.
It also has
impact on organizational
and professional reputations. Because it
blurs the lines between
personal voice and institutional voice, NSU has
a university-wide Social
Media Policy to
assist in clarifying and help improve personal and professional reputations when engaging in social media.
media can be defined
as online media or content
designed to be shared
and discussed through social interactions. Examples
include but are not limited to LinkedIn, Twitter,
YouTube, Foursquare, Flickr, and MySpace.
NSU supports the
use of social media by employees
to connect with students, parents,
alumni, fans, colleagues, and
more. This guide offers
information about how
to manage an online presence safely and
within university guidelines.
to follow the same behavioral
standards online as they would
in real life. The same laws,
and guidelines for interacting with students,
parents, alumni, donors, media,
and other university constituents
apply to online social media accounts
as they do in the real world. As with everything, we are guided by our eight core values. Employees are liable for anything they post to social media sites.
media tools, uses and challenges
are changing rapidly and NSU
will continue to monitor strategies and
using these media. As a result,
this guide will continue
to evolve. Please send suggestions or questions to firstname.lastname@example.org.
Section 1: Policies for all Social Media Sites, Including
Notify the university: All departments, offices,
or university units
that have a social
media page or would like
to start one must contact email@example.com to create the page. By doing this, you are making NSU
aware of any social media profiles
that exist on behalf of the university. The Office of University Relations will assit you in creating a custom
branded profile image and
social media pages to the NSU Social Media Chart. Units that
unsure who to contact or
do not have a marketing manager should
read NSU's Brand Standards pages so that all institutional social
media sites coordinate with
other NSU sites and
their content. All NSU
social media pages
must have a designated
be responsible for the content. A representative from University Relations must be added as a backup for all official NSU pages.
information: Do not post confidential
or proprietary information
about NSU, students, employees, or
must still follow the applicable
as FERPA and HIPAA, as well as
sure to adhere to
all applicable university privacy and confidentiality policies.
who share confidential
information do so at the
risk of disciplinary action or termination.
Respect copyright and fair use: When
posting, be mindful of the copyright and
intellectual property rights of
others and of the university. For guidance, consult
Don't use NSU
logos for endorsements: Do
not use the NSU logo
or any other university images or iconography on personal social media sites.
Do not use NSU's name to
promote a product,
cause, or political party or candidate.
If you want
to use the NSU logo for an
social media page, please refer to
our Social Media Best Practices page. Contact the Office
of Publications for any
questions related to using the NSU logo.
Respect university time and property: University computers, equipment, and
time on the job are reserved for university-related
business as approved by supervisors or advisers and
in accordance with NSU's
Acceptable Use of Computing Resources.
Terms of service: Be sure to follow
of Service for all social media platforms employed.
Section 2: Best Practices
This section applies
to those posting on behalf of an official
university unit, though
be helpful for anyone posting on
social media in any capacity.
Remember your audience: Be
any presence online
or in the social media world
can possibly be made available to
the general public. This
students, current students,
Consider this before publishing to ensure that any posts
will not alienate,
harm, or provoke any of these groups.
Think twice before posting: Assume any online
posting could at some
point become public
privacy settings change,
as Google can
turn up posts years
after they are created.
Private comments and
can be forwarded or
copied. If you
wouldn't say it in the work place or to
a co-worker or
supervisor, consider whether you should post it online. If you are unsure about posting
something or responding to a comment, ask your supervisor for input
or contact firstname.lastname@example.org.
Strive for accuracy: Make sure you get
the facts and strive for accuracy before posting on social media. Review content for grammatical and spelling errors. This is especially important
if posting on behalf of the university in any capacity. (See "Institutional social media"
Be respectful: Realize that
any content has
the potential to have discussion or opposing views. Before you post a reply, reflect on the poster and/or the university and
its institutional voice.
identify your views
as your own.
If you identify yourself as
NSU faculty or staff member on your personal social media sites,
it should be clear that the views expressed are not
necessarily those of NSU.
not tolerate content that infringes
information, or that is
libelous, defamatory, harassing, or inhospitable to a reasonable work
will not pre-screen content,
but reserve the right
to remove any content
that is considered to violate content policies.
Photography: Any photographs
on social media sites can
If you want to protect your images, consider adding a watermark and
reducing the resolution.
Section 3: Institutional Social
post on behalf of an official university unit, the following policies must
be adhered to in addition
to all policies and best
Acknowledge who you are: If you
are representing NSU
when posting on any social media site, be sure to acknowledge this.
Have a plan: Departments
should consider your content,
audiences or fans,
and goals, as
well as a strategy for keeping information on social media sites up-to-date. Please see our
Brand Standards, Getting Started, and Best Practices web pages.
Link back to the university: Whenever possible, link back
to the Nova Southeastern University web site. Ideally,
posts should be very brief,
a visitor to content that
resides within the NSU webspace. When
linking to a news article about NSU, check first to see whether you
link to a release on the
NSU News Center (nsunews.nova.edu) instead of to a publication or
other media outlet.
Protect the institutional
on social media sites
should protect the university’s institutional voice and image by remaining professional in tone and in good taste. No individual NSU unit should construe its social media site or audience to
representing the university as a whole.
Consider this when naming pages or accounts, selecting a
profile picture or icon, and
selecting content to post—names, profile images,
and posts should all be clearly linked
to the particular department
or unit rather than to the
institution as a whole.
University also has
created a Web
page with advice and
posting to specific popular social
media sites. Refer to
webpage for more