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Alumni Survey 2015

The Alumni Attitude Study© (AAS) is a national, multi-college research study that analyzes former and current students’ perceptions, attitudes, experiences, and opinions of their alma mater. Over 200 universities and colleges have used the AAS process with their alumni providing a rich database of comparable data to assist Nova Southeastern University in the development of a deeper understanding of its survey findings.

There are three groups of survey questions that rate specific items based on both importance and performance.

  • Questions about the student experience of the alumnus/a.
  • Questions about what alumni should do (the proper role of an alumnus/a) and how well the college or alumni association supports the alumni in doing those things.
  • Questions on the importance of various methods of communications and how effective the college is at providing that communication.

In 2015, Nova Southeastern University (NSU), engaged their alumni in the Alumni Attitude Survey process. This is the first project AAS project completed by NSU.

The following results are compiled from a total of 2,528 respondents to that survey out of the 77,000 alumni presumed to have received the survey via email. This generated a 3.3% response rate. This overall response rate is consistent with the national averages, but the 2,528 responses represent a more than sufficient margin of error on all of the questions to comfortably extrapolate these findings to the broader population of alumni.

General Findings

  • Alumni want to know that the value of their degree is greater to them today than the day they graduated and they want to understand what the university is doing to increase that value.
  • Alumni are focused on how their degree helped them in their lives and particularly how the degree is an enhancement to their career.
  • There is a real opportunity to brand specific alumni and the alumni association better and more frequently on campus. Alumni want to know that other alumni and their alumni association are playing an important role in improving the student experience. Students seeing alumni making a difference in the student experience helps lay a foundation of lifelong support.
  • The survey creates specific opportunities to create better editorial boards for all campus communications. This includes a better understanding of high value talking points as well as the most impactful topics for articles. These topics and included talking points are also slightly different for different eras.
  • Events offer an interesting dilemma for Nova Southeastern University. We know that if alumni attend events, there is a greater likelihood that they will give. We also know that most alumni will never attend an event. Even though most will not attend an event, the survey illuminates that they still want to know that their association is having events and that important things are happening at that event. Therefore, communications about successful outcomes of events can be an important gage of the success of an event, possibly more so than the number of attendants.

Stay Connected with Alumni

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