NSU Publications Style Manual

48 The Official Logo The NSU wordmark (logo) is the university’s primary graphic identifier. It is the property of Nova Southeastern University and must be used appropriately. It should only be reproduced from a copy of the original electronic file. An electronic copy can be obtained from the Brand Essence website at nova.edu/brand/. In order to maintain a consistent image for the university, the logo should never be recreated or altered in any manner. NSU’s standard letterhead, envelopes, and business cards use the NSU wordmark as the university graphic identifier. Exceptions include the president’s business card and stationery. NSU University School and the NSU Art Museum Fort Lauderdale each use business cards and stationery unique to these units of NSU. The NSU wordmark is a two-color graphic. The preferred official school color usage is Pantone® color PMS 287 (blue) and PMS 430 (gray). Alternative colors are all black or all white. NSU Basic Graphic Identity Standards The Official University Typography The official university typefaces are the Goudy and Gotham family of fonts. Goudy and Gotham are used in NSU’s wordmark and seal. NOVA SOUTHEASTERN UNIVERSITY Goudy NOVA SOUTHEASTERN UNIVERSITY Gotham The Official University Colors The university’s official colors are Pantone® color PMS 287 (blue) and PMS 430 (gray). PANTONE 287 PANTONE 430 Approximate color, not to be used as a color match. The Official Seal NSU’s seal is the formal identifying graphic for the university. Use of the seal is reserved exclusively for materials from the Offices of the President and Chancellor and official documents such as diplomas, certificates, and awards. The seal should never be used in place of the logo. The NSU seal is designed to be used in one or two colors with its unique color-break design. The color usage is Pantone® color PMS 287 (blue) and PMS 430 (gray). Logos may be obtained from the Brand Essence website at nova.edu/brand/. NSU Wordmark (logo) NSU Seal NSU Wordmark Lockup for the Abraham S. Fischler College of Education and School of Criminal Justice