NSU 2014-2015 Undergraduate Catalog

292 Nova Southeastern University • Undergraduate Student Catalog • 2014–2015 H. WAYNE HUIZENGA SCHOOL OF BUSINESS AND ENTREPRENEURSHIP Our students transform themselves and their organizations, and thereby create value for themselves, their organizations, their communities, and society as a whole. Management Minor Requirements (15 credits) Students who minor in management are required to complete the courses listed below. MGT 2050 Principles of Management (3 credits)* Select four courses from the following: LED 3000 Introduction to Leadership (3 credits) MGT 2510 Supervisory Skills (3 credits) MGT 3020 Business Communication (3 credits) MGT 3055 Managing Groups and Teams (3 credits) MGT 4100 Business Ethics (3 credits)* MGT 4170 Organizational Behavior (3 credits)* HRM 4300 Managing Workplace Diversity (3 credits) *Business students may satisfy this requirement, depending upon their major. Marketing Minor This minor is designed for students who are employed in the fields of advertising, sales, promotion, retail, wholesale, or related areas or for those who would like to pursue a career in marketing. Marketing Minor Requirements (15 credits) Students who minor in marketing are required to complete the courses listed below. MGT 2050 Principles of Management (3 credits)* MKT 3050 Marketing Principles and Application (3 credits)* Select three courses from the following: MKT 3060 Consumer Behavior (3 credits) MKT 3100 Services Marketing (3 credits) MKT 3110 Retail Management (3 credits) MKT 3210 Professional Selling (3 credits) MKT 3220 Advanced Selling (3 credits) MKT 3230 Managing the Sales Force (3 credits) MKT 3320 International Marketing (3 credits) MKT 3410 Business and High Technology Marketing (3 credits) MKT 3510 Customer Value and Relationship Marketing (3 credits) MKT 3600 Digital and Search Engine Marketing (3 credits) MKT 3605 Content Marketing (3 credits) MKT 3610 Social Networking (3 credits) MKT 3800 Entrepreneurial Marketing (3 credits) MKT 3900 Marketing Internship (3 credits) MKT 4100 Integrated Marketing Communication (3 credits) MKT 4700 Marketing Research (3 credits) MKT 4710 Marketing Strategy (3 credits) *Business students satisfy this requirement.