NSU 2014-2015 Undergraduate Catalog

286 Nova Southeastern University • Undergraduate Student Catalog • 2014–2015 H. WAYNE HUIZENGA SCHOOL OF BUSINESS AND ENTREPRENEURSHIP MGT 4880 Business Strategy and Policy (3 credits) MKT 3050 Marketing Principles and Applications (3 credits) OPS 3880 Operations Management (3 credits) TECH 1110 Technology in Information Age (3 credits) Marketing Major Requirements (12 credits) MKT 3060 Consumer Behavior (3 credits MKT 4100 Integrated Marketing Communications (3 credits) MKT 4700 Marketing Research (3 credits) MKT 4710 Marketing Strategy (3 credits) Marketing Concentration Requirements (12 credits) Students are required to select one of the following Concentrations: Marketing Management MKT 3210 Professional Selling (3 credits) MKT 3100 Services Marketing (3 credits) MKT 3800 Entrepreneurial Marketing (3 credits) MKT 3900 Marketing Internship Digital and Social Media MKT 3600 Digital and Search Engine Marketing (3 credits) MKT 3605 Content Marketing (3 credits) MKT 3610 Social Networking (3 credits) MKT 3900 Marketing Internship (3 credits) Professional Sales MKT 3210 Professional Selling (3 credits) MKT 3220 Advanced Selling (3 credits) MKT 3230 Managing the Sales Force (3 credits) MKT 3900 Marketing Internship (3 credits) Service Industries MKT 3100 Services Marketing (3 credits) MKT 3110 Retail Management (3 credits) MKT 3510 Customer Value and Relationship Marketing (3 credits) MKT 3900 Marketing Internship (3 credits) Global and Regional Markets MKT 3320 International Marketing (3 credits) INB 4300 Export/Import Trade (3 credits) ECN 4300 International Economics (3 credits) MKT 3900 Marketing Internship (3 credits) Open Electives (27 credits)