NSU 2014-2015 Undergraduate Catalog

285 Nova Southeastern University • Undergraduate Student Catalog • 2014–2015 H. WAYNE HUIZENGA SCHOOL OF BUSINESS AND ENTREPRENEURSHIP Management Major Requirements (24 credits) ENT 3100 Small Business Management (3 credits) HRM 3100 Managing Conflict and Change (3 credits) HRM 4160 Human Resource Management (3 credits) HRM 4300 Managing Workplace Diversity (3 credits) INB 4600 International Management (3 credits) LED 3000 Introduction to Leadership (3 credits) MGT 3020 Business Communication (3 credits) MGT 3055 Managing Groups and Teams (3 credits) Open Electives (27 credits) Marketing Major The mission of the undergraduate marketing major program is to help prepare students for marketing careers in today’s changing marketplace, including careers in sales, brand management, sales promotion, customer service, direct marketing, event planning, advertising, and media planning. The program provides students with an understanding of the marketing process for creating, communicating, and delivering products and services that have superior value for customers and other stakeholders. Students are exposed to a range of current marketing practices in their curriculum, which consists of core foundational courses and marketing electives. This is supplemented by internships, competitive marketing projects, and participation in the student chapter of the American Marketing Association. Marketing Major Learning Outcomes 1. Apply in detail the practices and principles common to the marketing function; 2. Apply marketing principles to analyze, plan, implement, and control marketing operations; 3. Demonstrate knowledge and comprehension of brand and marketing management as well as selling and integrated marketing communication; 4. Demonstrate proficiency in marketing research by making appropriate suggestions to resolve marketing problems and interpret marketing research results; 5. Suggest appropriate marketing strategies and tactics for domestic, global business and consumer markets; 6. Demonstrate competency of the Internet and interactive marketing technologies as a promotional medium and distribution channel. Marketing Major Curriculum General Education Requirements (30 credits) Students are required to complete 30 credit hours as part of theGeneral Education Program. For specific course requirements, refer to the General Education Program section in the Academic Resources and Procedures segment of this catalog. Business Core (39 credits) ACT 2200 Financial Accounting (3 credits) ACT 2300 Managerial Accounting (3 credits) FIN 3010 Corporation Finance (3 credits) INB 3550 International Business (3 credits) ISM 3660 Management Information Systems (3 credits) MGT 2050 Principles of Management (3 credits) MGT 2150 Business Law I (3 credits) MGT 4100 Business Ethics (3 credits) MGT 4170 Organizational Behavior (3 credits)