NSU Style Manual
Once you have all your concepts and information together, bring them to the director or associate director in the Office of Publications and Creative Services to discuss your requirements. After reviewing your job, we will provide you with a cost estimate at your request, a job schedule, and an approximate delivery date.
Communications materials are tools used to inform, persuade, and/or elicit a response. The editorial content, photographs, graphics, and design of your piece are combined to convey your message. The message can be communicated through a variety of media, including newsletters, eblasts, postcards, and brochures. We can help you determine which medium is best suited for your project.
The publication process starts with a requisition being submitted to the Office of Publications and Creative Services. If design or writing services are needed, make an appointment with the director or a member of the design or editorial staff to talk about your communications objectives, your target audience, and your budget. The size (number and size of pages), format, and quantity all determine the design, cost, and turnaround time. Do not wait until the last minute to bring in your jobs. Although Publications staff members have produced jobs in an extraordinarily short period of time, it is the exception, not the rule. For example, if a brochure is needed for an upcoming event in three months, initiate the production at least two months before the event.
The Office of Publications and Creative Services begins jobs upon receipt of requisitions. Each job is assigned a job number for tracking purposes. When inquiring about a job's status, provide the job number or the specific job description for a quicker response.
Submit all the job elements—copy, photographs, illustrations (or concepts), etc.—with the requisition. The Office of Publications and Creative Services will not be able to start a job that doesn't have all of its elements present. If you do not have time to write copy, or need assistance developing the concepts, writing services are available.
Time and money can be saved by emailing your text to the Office of Publications and Creative Services. The office uses Microsoft Word. Please do not format copy; avoid inserting tabs or justification.
Upon initial submission, your text is edited. The editor checks for NSU style, spelling, grammar, and consistency. The editor's general familiarity with the university may enable him or her to catch factual errors, but the job author is responsible for ensuring that the document is accurate. All copy is edited so it is consistent with the style defined in the NSU Style Manual. Copies of the manual can be downloaded from our Web site.
Indicating changes on a PDF will help to save time and money in the publication production process. The following video will give you instructions on how to annotate your NSU PDF for the Office of Publications.
Time is money. When corrections and changes are made early in the job (at the proofreading stage), costs will be kept lower than when changes are made at the ready-for-press stage. Design layout and typesetting begin after your copy has been edited. The design layout is then sent to you for proofreading and corrections. Take the time to carefully review your piece in detail.
A second round of proofing and a final sign off will be made before the job is sent to the printer. It's very important to carefully read and review body text, headlines, picture information, readouts, and other copy elements. Check the spelling of names and telephone numbers to make sure they are correct. Avoid late changes. The final proof shows the piece exactly as it will be printed. It is the last possible opportunity for changes.
Here are some ideas that should be considered when preparing copy for your printed product.
When proofing copy, consider the following:
Consider the following:
Turnaround times are based on the amount and condition of the text provided, as well as the complexity of the design. Times may vary based on the number of proofs and design revisions required.
Often the content of a printed piece may also need to be used on a Web site. To facilitate the process of putting publications on the Web, design application files such as those created in InDesign, Adobe Illustrator, or Photoshop can be exported in HTML format or as PDF files. A PDF file can be viewed using Adobe Acrobat Reader, a free application that can be downloaded. The Office of Publications and Creative Services sometimes uses this format for sending design proofs to clients. If you will need your project prepared for the Web, please indicate this in the appropriate area of the publications requisition form.