9 SOFTWARE AS A SERVICE Iwas fortunate to have John Wensveen on my podcast The Shrimp Tank as the Levan Center of Innovation was being built. When the mentor programs were released to the public, I jumped at the opportunity. I got in as part of the first official Incubate Program. My brand was in beta testing with close to 1,000 people at the time while preparing an App Store launch. We hosted our Owwll Business Shower event on June 7, 2022, at the Levan Center of Innovation, and that will always be a big part of Owwlls’ history. Owwll connects experts with followers with one-on-one audio calls instantly, without sharing phone numbers or being recorded. One new feature is a premium account that gives experts the ability to take calls, earn money, and have a searchable profile. The cost is $10/month, but it acts as a $10 credit to make calls on the platform. The second new feature is Office Hours. Experts preschedule a time block when they will be available to take calls through the platform. This returns a calendar invite to their email to block the time on their Outlook or Gmail calendar, making it easier for experts to go live on the platform. HEALTH AND BEAUTY The pop-up store experience, combined with understanding the customer’s relationship with nail care, salon services, at-home DIY beauty treatments, and personalized shopping, were key indicators in how I should proceed in developing a virtual measurement solution. Nailstry is a patent-pending, AI-powered fingernail measurement technology. We offer a dedicated, app- based press-on nail marketplace—think ETSY for nails, as well as a B2B SAAS measurement solution for beauty brands and e-commerce platforms. Customers are able to personalize their press-on nail sets by nail size, shape, length, and finishes. We are also working to create collaborative collections with visual artists for co-branding opportunities with other beauty brands. I was already a reserved office member at the Levan Center of Innovation when I applied to the Accelerate Program. The timing was perfect, as I had just started talks with a nail-care brand that was looking for technology to help personalize its customers’ online shopping experience. Developing bleeding-edge technology on a lean budget is challenging, but it allowed me to build a truly resilient technical team led by CTO Roddy Richards. Our team is flexible, and we work very well together. They understand Standard Measure Technologies’ core values, vision, and mission, and they execute on Nailstry while keeping those concepts in mind as we continue building to achieve our next milestone. AURELIA EDWARDS JASON HILL “I learned how to build trust through the Levan Center of Innovation, leading us to close a three-year contract with a beauty brand one week after completion of the program.” “Entrepreneurship is a lonely world, and when you have like-minded individuals around you at the Levan Center of Innovation, it really means the world.” Scan and scratch a new surface. Scan and earn.
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