As Director of Content Strategy at NSU, Kathryne Sonnett is responsible for leading the strategy and execution of SEO and digital content management and analytics on behalf of the Public Relations, Marketing, and Creative Services division, and its University clients. Kathryne develops integrated, comprehensive, and data-driven collection, evaluation, and reporting strategies for improved digital content and SEO. She leads the implementation of SEO best practice content, defines digital content strategy, and applies SEO analytics to provide tactical and strategic support to the content production, product design, and product development teams.
Kathryne brings extensive experience in marketing, SEO, and content creation to NSU and has a passion for crafting specialized, innovative material, along with compelling stories and web content. An experienced editor, she has worked as a freelance reporter and developed marketing programs for retail and service industry companies. She received her B.A. in English from the University of New Hampshire and her M.A in English Literature from Boston College.