Leaders and Recruiters from the Next Generation: A Phenomenological Study

Authors

Lautrice M. Nickson, Sam Houston State UniversityFollow
Richard C. Henriksen Jr., Sam Houston State University

Abstract

Studies involving student ambassadors have demonstrated their significance in recruiting prospective students to universities and colleges but they have not included the perceptions of the student ambassadors themselves. The purpose of this phenomenological study was to describe the perceptions and experiences of students who served as student ambassadors for their educational institution. Fifteen student ambassadors provided individual descriptions of their perceptions of being an ambassador. Four themes provided a description of ambassadors’ perceptions: (a) belonging, (b) personal growth, (c) diversity, and (d) recruitment. A discussion of the benefits of student ambassadors as leaders are presented in terms of their ability to recruit for the university and college as well as the impact being a leader has on the ambassadors themselves.

Keywords

Ambassador, Student Leaders, Recruiting, Phenomenology, Qualitative Research

Publication Date

9-1-2014

Creative Commons License

This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 International License.

DOI

10.46743/2160-3715/2014.1018

Recommended APA Citation

Nickson, L. M., & Henriksen, R. C. (2014). Leaders and Recruiters from the Next Generation: A Phenomenological Study. The Qualitative Report, 19(35), 1-13. https://doi.org/10.46743/2160-3715/2014.1018