Linguistic Mechanisms Cause Rapid Behavior Change Part Two: How Linguistic Frames Affect Motivation

Authors

Joseph Yeager, Sommer Consulting Inc.Follow
Linda Sommer, Sommer Consulting Inc.Follow

Abstract

Written and spoken language contains inherent mechanisms driving motivation. Accessing and modifying psycholinguistic mechanisms, links language frames to changes in behavior within the context of motivational profiling. For example, holding an object like an imported apple feels safe until one is informed it was grown in a toxic waste dump. Instantly linguistic processing changes the apple’s meaning to dangerous. Qualitative data change from static into dynamic measures of motivational changes. Linguistic cause-effect mechanisms dramatically enhance the results and meaning of qualitative research methods, resulting new applications for behavioral engineering, including opinion polling, persuasive marketing campaigns, individual psychotherapy and executive performance coaching. Motivational mechanisms, especially linguistic frames, engineer deliberate and predictable improvements in outcomes, impossible with popular statistical methods.

Keywords

Motivational Profiling, Motivation, Systems Analysis, Behavioral Engineering, Content Analysis, Linguistic Frames, Psycholinguistics, Behavioral Prediction, Qualitative Mechanism of Action, and Behavior Change

Publication Date

9-1-2007

Creative Commons License

This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 International License.

DOI

10.46743/2160-3715/2007.1628

Recommended APA Citation

Yeager, J., & Sommer, L. (2007). Linguistic Mechanisms Cause Rapid Behavior Change Part Two: How Linguistic Frames Affect Motivation. The Qualitative Report, 12(3), 467-483. https://doi.org/10.46743/2160-3715/2007.1628