There are commonly asked questions when creating or rebranding your social initiatives. Please see the following social network help centers.
University Social Media
Office of University Relations
Nova Southeastern University
3301 College Avenue
Fort Lauderdale, Florida
Facebook is the world's largest social network that connects friends, co-workers, community members and those with the same interests together.
You may want to create a page for your organization, department or college on Facebook. You can do so here by clicking "Create Page."
Once you click through to "Create Page," select the "Company, Organization or Institution" box. Then, select "Education" from the drop down menu, name your page and agree to the terms. Now, enter a description of your business or organization and include the website URL. You can personalize by adding images and photos to your new page. If you want a custom profile photo or logo for your department, organization or college, just send a request to firstname.lastname@example.org.
Next, click "Edit Page" at the upper right and provide information about your Page, such as contact information, hours of operation and a general description.
The Timeline Cover image appears at the top of your Facebook page. Choose an image that best represents your college, division, or organization and send it to email@example.com. An NSU branded watermark bar will be added to the bottom of the cover image and will match the color of your profile image.
The Profile Image is the thumbnail on your Facebook page as well as next to all of your status updates in users' Feeds. There are several examples of thumbnails listed below. Please send an email to firstname.lastname@example.org to have a customized NSU branded profile image created for your page. All profile images for official NSU pages should use either the corona logo or trademarked shark logo as part of NSU's branding system.
Connecting with Nova Southeastern University
As an administration, connect your new Page to the Official NSU Facebook Page. Do this by using the following steps:
You will now have the ability to write on the Official NSU Facebook Wall, promote your department and your events to all of our fans. You can also share what we write on our wall with your fans.
Promote Your Events
Promoting your Facebook Page on your Nova.edu WebPage
You can embed the Facebook Like Box so viewers can "Like" your Facebook Fan page directly on your website or you can embed on every page or article of your site. When users click the "Like" button on the site or pages, all of their friends are notified thus amplifying your promotional efforts and driving traffic to your site. Create a LikeBox for your Facebook Page which will be on your Nova webpage.
Shortening Links and Tracking Clicks
Use bitly to shorten URLs for your posts. First, you'll need to create an account on Bit.ly and share it with other social media admins for your organization, department, or college. The benefit of Bit.ly is that it allows you to track click-throughs.
Twitter is an informational social network and microblogging platform that allows you to reach millions of people. All you need to do is answer the question, "What's happening?" in 140 characters or less.
These short messages are called "tweets" and typically include a 'teaser' message with an accompanying URL. Your tweets are immediately displayed on your profile page and instantly delivered to the entire universe of people using twitter and all those who are "following" you.
Start by signing up for a free Twitter account. Email Nova Social so we can add your Twitter page to the social media chart. Consider your username and brand it so that it clearly identifies your department, organization or college as being a part of NSU. Some examples are "NSU Sharks" for Athletics or "NSU Basketball" or an NSU based name appropriate for your department, organization or college. Create a profile image - perhaps your business logo - and complete your profile with a description about your organization, events, interests and most importantly, your website URL. Email Social Media for help creating a profile image.
Retweeting or RT is how Twitter users share interesting tweets from the people or organizations they are following. You simply click on Retweet or RT depending on your platform, and Twitter rebroadcasts the original tweet on your behalf while giving credit to the original person and his or her tweet. As an NSU partner, we will "retweet" you and ask that you return the favor.
A good example of how this works to create synergies throughout the district is if the Sun-Sentinel tweets about NSU's Sandra Changkija and NSU RTs that original tweet, both groups of followers of NSU and Sun-Sentinel are informed. If someone does retweet you, it is a common courtesy to thank them by mentioning their name in a thank you message such as "Thank you @TwitterHandle for the RT!" This courtesy helps you gain more followers, as well.
"@Mentions" (@YourTwitterHandle) such as @NovaSE
The @Mentions serve a dual purpose. First, every time your twitter handle is mentioned in a tweet, the original posting will be displayed on your twitter page or in a @mention column. It's very useful when seeing all of the activity that one of your tweets received or if you were specifically "mentioned" in another's tweet. Be sure to thank fellow tweeters for all RTs and @Mentions.
You can also use @Mention to engage a fellow tweeter in a conversation. Insert the @ symbol followed by their handle (Example: @NovaSE - no spaces between the @ and handle). Keep in mind that these communications are public and thus seen by EVERYONE in the twittersphere.
These are shortened words or acronyms preceded by a # or pound sign that are inserted into tweets that allow users to distill specific subjects from the twittersphere. Some of the more popular examples of hashtags are below.
#FollowFriday or #FF: On Fridays, people on Twitter mention all the new Twitter accounts they have discovered and recently starting following to everyone on their lists regardless of interest, industry, etc. This can also be used to highlight your favorite people to follow.
By following Nova Southeastern on Twitter, all departments, organizations and colleges can stay connected and share/promote events to attract more students to the university. Go to NSU's Twitter account and "follow" us. This will expose your division to all of our followers right from the start.
Promoting Your Events
You have an upcoming event and you want to spread the news. The first thing you should do is tweet about it and include links to your Facebook event page as well as your website. This will push the news out to all of your followers and the rest of the twittersphere. Remember to limit your message to 140 characters or less. As a best practice, we recommend you limit your message to 120 characters so that when other followers/partners RT your tweet, all of the important information is retweeted as well.
We recommend tweeting about the event one month in advance. Then, send it out once a week and again three days before. And finally, the day of the event. These tweets will act as friendly reminders to your followers. You can also schedule tweets in advance using a variety of websites such as HootSuite.
Using Social Media to Share Important News
When you have "new" news, leverage your "social graph" (the people you are connected to via the social networking channels), which provides numerous ways for you to spread the word. Adding a "Tweet Button" [ http://twitter.com/about/resources/tweetbutton ] right next to your Facebook button on the event page of your website will allow visitors to "share" the information with their connections and help you spread the word!
Since Twitter only allows you to have 140 characters, use the website: www.bit.ly to shorten URLs. Create an account on Bit.ly and share it with other social media admins for your organization, department or college. By creating an account on bit.ly, you can track all click-throughs.
YouTube is an online video platform that allows you to watch, upload and store videos. You also have the ability to share your videos with friends and followers via your channels or playlists. YouTube is the largest video sharing site to date, attracting the highest amount of users, thus making it the definitive place for video content.
You can watch videos without signing up, but in order to participate in the community and upload your own videos, you need to create an account.
Consider your username and brand it so that it clearly identifies your department, organization or college as being a part of NSU. Use an NSU based name appropriate for your department, organization or college. Include information in your profile that describes the type of content that can be found in your channel and website. Be sure to encourage your followers to add comments, rate, share, and to subscribe to your channel. Additionally, make sure that you link to your website and include your contact information outside of YouTube.
Tips for Marketing on YouTube
There are going to be a lot of tools YouTube has created for marketing your video. Here are some of the most effective tools to help you spread the news.
By connecting with Nova Southeastern on YouTube, you will help create a common voice for the University. Our goal is to create synergy across all divisions and organizations, selling the university as a destination unto itself. With every faculty, division or organization connected, we can expand our market reach, attracting more students to the university overall.
Go to Nova Southeastern University's account and subscribe to our channel. This will expose your organization to all of our followers right from the start.