Twitter is an
informational social network and microblogging platform that allows you
to reach millions of people. All you need to do is answer the question,
"What's happening?" in 140 characters or less.
These short messages are called "tweets" and typically include a
'teaser' message with an accompanying URL. Your tweets are immediately
displayed on your profile page and instantly delivered to the entire
universe of people using twitter and all those who are "following" you.
Start by signing up for a free Twitter account. Email Nova Social so we can add your Twitter page to the social media chart.
Consider your username and brand it so that it clearly identifies your
department, organization or college as being a part of NSU. Some
examples are "NSU Sharks" for Athletics or "NSU Basketball" or an NSU
based name appropriate for your department, organization or college.
Create a profile image - perhaps your business logo - and complete your
profile with a description about your organization, events, interests
and most importantly, your website URL. Email Social Media for help creating a profile image.
Retweeting or RT is how Twitter users share interesting tweets from
the people or organizations they are following. You simply click on
Retweet or RT depending on your platform, and Twitter rebroadcasts the
original tweet on your behalf while giving credit to the original person
and his or her tweet. As an NSU partner, we will "retweet" you and ask
that you return the favor.
A good example of how this works to create synergies throughout the
district is if the Sun-Sentinel tweets about NSU's Sandra Changkija and
NSU RTs that original tweet, both groups of followers of NSU and
Sun-Sentinel are informed. If someone does retweet you, it is a common
courtesy to thank them by mentioning their name in a thank you message
such as "Thank you @TwitterHandle for the RT!" This courtesy helps you
gain more followers, as well.
"@Mentions" (@YourTwitterHandle) such as @NovaSE
The @Mentions serve a dual purpose. First, every time your twitter
handle is mentioned in a tweet, the original posting will be displayed
on your twitter page or in a @mention column. It's very useful when
seeing all of the activity that one of your tweets received or if you
were specifically "mentioned" in another's tweet. Be sure to thank
fellow tweeters for all RTs and @Mentions.
You can also use @Mention to engage a fellow tweeter in a
conversation. Insert the @ symbol followed by their handle (Example:
@NovaSE - no spaces between the @ and handle). Keep in mind that these
communications are public and thus seen by EVERYONE in the
These are shortened words or acronyms preceded by a # or pound sign
that are inserted into tweets that allow users to distill specific
subjects from the twittersphere. Some of the more popular examples of
hashtags are below.
#FollowFriday or #FF: On Fridays, people on Twitter mention all the
new Twitter accounts they have discovered and recently starting
following to everyone on their lists regardless of interest, industry,
etc. This can also be used to highlight your favorite people to follow.
Connecting with Nova Southeastern University
By following Nova Southeastern on Twitter, all departments,
organizations and colleges can stay connected and share/promote events
to attract more students to the university. Go to NSU's Twitter account and "follow" us. This will expose your division to all of our followers right from the start.
Promoting Your Events
You have an upcoming event and you want to spread the news. The first
thing you should do is tweet about it and include links to your
Facebook event page as well as your website. This will push the news out
to all of your followers and the rest of the twittersphere. Remember to
limit your message to 140 characters or less. As a best practice, we
recommend you limit your message to 120 characters so that when other
followers/partners RT your tweet, all of the important information is
retweeted as well.
We recommend tweeting about the event one month in advance. Then,
send it out once a week and again three days before. And finally, the
day of the event. These tweets will act as friendly reminders to your
followers. You can also schedule tweets in advance using a variety of
websites such as HootSuite.
Using Social Media to Share Important News
When you have "new" news, leverage your "social graph" (the people
you are connected to via the social networking channels), which provides
numerous ways for you to spread the word. Adding a "Tweet Button" [
http://twitter.com/about/resources/tweetbutton ] right next to your
Facebook button on the event page of your website will allow visitors to
"share" the information with their connections and help you spread the
Shortening Links and Tracking Clicks
Since Twitter only allows you to have 140 characters, use the
website: www.bit.ly to shorten URLs. Create an account on Bit.ly and
share it with other social media admins for your organization,
department or college. By creating an account on bit.ly, you can track
Submit Your New Twitter page