Division of Public Relations and Marketing Communications
200 South Andrews Avenue, 10th Floor
Fort Lauderdale, FL 33301-2066
(800) 541-6682 x25357
Fax: (954) 262-3954
Vice President, Division of Public Relations and Marketing Communications email@example.com
Kyle Fisher, B.A. is vice president for public relations and marketing communications for Nova Southeastern University. In this newly created position, she reports directly to President Hanbury. Fisher provides strategic and integrated public relations leadership in the areas of advertising, marketing, social media, internal communications, advancement communications, and public relations. She will be responsible for the university’s efforts to position the NSU brand to internal and external audiences, and to advance the university’s mission and vision. She will also work in conjunction with NSU’s Division of Advancement and Community Relations to support NSU’s recently launched philanthropic campaign, Realizing Potential, the largest such campaign in the university’s history.
Executive Director, Division of Public Relations and Marketing Communications Phone: (954) 262-5385 firstname.lastname@example.org
Brandon L. Hensler, M.S., APR, is the Executive Director of the Division of Public Relations and Marketing Communications for Nova Southeastern University. In this role, he plans and executes the university's overall branding and marketing communications plan and leads the marketing communications management team. Hensler manages the strategic integrated marketing communications planning process for the university and manages the execution of such initiatives internally as well as with external agencies. He also manages executive communications and public relations for the Office of the President; measurement of the department's paid, earned and owned media initiatives; and manages the overall Division of Public Relations and Marketing Communications budget.
Hensler previously served as Interim Executive Director of University Relations, Director of University Relations, and as Associate Director of Public Affairs for Nova Southeastern University.
Prior to joining NSU, Hensler was the Director of Communications for the ACLU of Florida, a statewide non-profit legal/advocacy organization based in Miami with offices throughout the state. He oversaw the organization's media relations, public relations and advertising strategies, and served as the organization's bilingual spokesperson locally and nationally. Prior to the ACLU, Hensler worked for PR Newswire, a New York-based international news organization.
Hensler serves on the board of directors for Junior Achievement of South Florida. He previously served as a county commission-appointed board member on the Broward County Human Rights Board, is a past-president of the Public Relations Society of America's Greater Fort Lauderdale Chapter, and is a graduate of Leadership Broward Class XXX. Hensler was a founding member of the Downtown Fort Lauderdale Transportation Management Association's Sun Trolley Foundation Board, and has also served on the Board of Trustees of the Miami University "1809" Alumni Association.
Hensler holds a M.S. in Conflict Analysis and Resolution from NSU's College of Arts, Humanities, and Social Sciences, and a B.A. in International Studies/Latin American Studies from Miami University of Ohio. He is Accredited in Public Relations by the Universal Accreditation Board and is certified as a Lean Six Sigma Yellow Belt. He is bilingual in English and Spanish.
Creative Director, Division of Public Relations and Marketing Communications Phone: (954) 262-5358 email@example.com
As Creative Director for the PRMC unit, Brian is responsible for marrying message, medium, and strategy to create marketing campaigns that drive NSU brand awareness to increase student enrollment and retention. He is also the head writer for PRMC, ensuring consistent brand voice and messaging across all PRMC projects.
Brian’s background includes more than 20 years in business marketing in both corporate positions and in agencies. He also worked as an editor on the staff of several award-winning special-interest consumer magazines.
Director, Office of Information Services Phone: (954) 262-7956 Rothmana@nova.edu
Alyssa Rothman is the Director of the Office of Information Services at Nova Southeastern University. In this role, she manages communications for the colleges of Psychology; Natural Sciences and Oceanography; and Humanities, Arts and Social Sciences; as well as the Honors College. In addition, she oversees and implements communication plans and project management for NSU initiatives, such as the first annual Holocaust Reflection Contest. This program invited Florida middle and high school students to reflect on lessons learned from studying Holocaust survivor testimonials.
Rothman previously served as Director of the Office of Online Programs and as an Academic Advisor serving NSU undergraduate students.
Prior to joining NSU in 1996, Rothman was a director of local, privately owned preschools and a professional clown. Her service to the community includes fundraising for the United Way, American Heart Association, and National Multiple Sclerosis Society.
Rothman holds an M.S. in Computer Technology in Education from Nova Southeastern University and a B.A. in Elementary Education from the University of Massachusetts.
Web & Desktop Publishing Specialist Phone: 954-262-9109 firstname.lastname@example.org Elizabeth Braegger is the Web & Desktop Publishing Specialist for NSU’s Office of Information Services. In this role, she contributes to the university’s communications, branding, and event promotion efforts with a focus on our visual presentation. As a graphic designer and photographer, she is the creative mind behind some of NSU's memorable and effective print and digital designs. Braegger's original graphic design products for NSU have included event invitations, programs, posters, and tickets; SharkTube images; postcards; and the current template for Open House/Admissions major slicks. Her photographs of students, alumni, faculty, administrators, guest speakers, and VIP attendees have been utilized in web Spotlight articles, the Farquhar Forum magazine, Admissions print materials, SharkBytes, college-based social media, and profiles of success. Her eye for contemporary, targeted, and on-brand imagery enhanced projects including Academic Fest, NSU's 50-Year Celebration, the Holocaust Reflection Contest, and multiple redesigns of college websites. Having joined NSU in 2007, she served the communications needs of the former Farquhar College of Arts and Sciences before transitioning to University Relations in 2015. Braegger brings to this division experience with logo design, photo editing and archive management, generating social media images, and event staging. She is Mac and PC fluent, and an expert user of Adobe InDesign, Photoshop, and Illustrator. She is trained in web content management. Her experience includes effectively collaborating with writers/editors, printing vendors, photographers, and OIIT. Born and raised in Puerto Rico, Braegger holds an Associate of Arts in Fashion Design from the Arts Institute of Fort Lauderdale. Her daughter attends the NSU University School.
Assistant Director, Editor Phone: (954) 262-8184 email@example.com
Dana Kantrowitz is the Assistant Director and Editor for NSU’s Office of Information Services. In this role, she contributes to the university’s communications and marketing efforts with an editor’s eye, a background in creative writing, and a collaborative approach. She helps develop, write, and edit various print and digital content for a selection of NSU colleges, and serves as an editorial liaison between these colleges, University Relations, the Office of Publications, and OIIT.
Prior to joining University Relations, Kantrowitz served a similar role at NSU’s Farquhar College of Arts and Sciences. Her first position at the university was Associate Editor and Copywriter for the Office of Publications.
Since joining the university in 2006, she has generated, edited, and managed content for college websites and Facebook pages; admissions and donor relations print pieces; and newsletters for alumni, students, staff, and the larger community. She has contributed to projects including the annual First Look brochure, award-winning issues of Farquhar Forum and Horizons magazines, the Holocaust Reflection Contest, TEDxNSU, Academic Fest, and the narrative history of the College of Arts and Sciences.
Kantrowitz previously worked as a freelance ghostwriter, copy editor, and communications consultant. She also tutored adult ESOL writers and composition students of all ages, and taught freshmen composition courses at Florida State University and Johnson & Wales University. As a graduate student, she served as an editorial intern for Florida Public Radio; The Florida Review literary journal; and Runaway with Words, a nonprofit organization that brings poetry-writing to at-risk youth.
Kantrowitz holds an M.A. in English (Creative Writing Track) and a Certificate in Editing and Publishing from Florida State University, as well as a B.A. in English from the University of Central Florida.
Writer/Editor Phone (954) 262-8141 firstname.lastname@example.org
As a writer/editor, Kathleen is responsible for writing content that focuses on the achievements of NSU students, faculty, and alumni. Her articles appear in an array of places, serving NSU’s website as well as developmental materials aimed at prospective students, alumni, donors, or peer institutions.
Prior to joining the Office of University Relations, Kathleen was the managing editor and writer of the Farquhar Forum, the magazine of NSU’s college of arts and sciences. In addition to the magazine, her Spotlight articles published online feature the success stories of NSU alumni and students, including travel-study experiences, internship opportunities, innovative research, the Undergraduate Honors Program, faculty mentorship, and the core benefits of academic majors and programs.
Prior to joining NSU, Kathleen was a news reporter and feature writer at the (Fort Lauderdale) Sun-Sentinel newspaper. With a longtime background in journalism, she also has worked as a news reporter, writer, and editor at the Miami Herald and the Miami News.
Kathleen was a recipient of the Kiplinger Fellowship in Public Affairs Reporting at Ohio State University in Columbus, Ohio, where she received a Master of Arts degree in Journalism. She is a native of Miami, Florida.
Director of Internal Communications Phone: (954) 262-5350 email@example.com
Mara L. Kiffin is the Director of Internal Communications for Nova Southeastern University. In this role, Kiffin plans and manages internal communications and execution strategies for university-wide initiatives and campaigns; creates, develops key messages and executes communications plans in support of strategic objectives. Additionally, she serves as Executive Editor of the university magazine, Horizons, and manages content for internal communications channels including SharkBytes, SharkTube, digital signage, SharkLink, and iShark mobile application.
In the advancement of NSU's Core Value of Diversity, Kiffin serves as chair of the committees for Black History Month and Hispanic Heritage Month. As chair, she coordinates cultural programs/activities/events and collaborates with representatives from university departments, colleges, schools and centers to create integrated programs that recognize and celebrate diversity. Since 2003 she has served as chair of the organizing committee for the annual African Presence Art Exhibition, held in February.
Kiffin joined NSU in 2000 and has previously served as the Associate Director of Internal Communications and the Assistant Director of Public Affairs. Prior to joining NSU, she served as Communications Manager with Girl Scouts of Broward County.
She has a Bachelor of Science degree in Journalism from Oklahoma Baptist University, and a Master of Science degree in Human Resource Management from NSU.
Internal Communications Editor Phone: (954)-262-2106 firstname.lastname@example.org
Christie Williams is the Editor of the Internal Communications department for Nova Southeastern University. She is responsible for supporting the internal communications department by creating and populating internal channels of communication, coordinating the building of the NSU brand within the university community, and serving as a communications liaison between University Relations and the Office of Innovation & Information Technology.
Williams holds a Bachelor of Science degree in Merchandising from Florida State University and Masters of Science degree in Leadership from NSU.
Director of Marketing Communications Phone: (954) 262-5355 email@example.com
Melissa Ruidiaz is the Director of Marketing Communications at Nova Southeastern University. In this role, she is responsible for increasing brand awareness through strategic marketing initiatives, including paid advertising, digital and social media, and advancement communications. Ruidiaz works with internal and external constituencies to develop and execute an advertising plan and oversees the university's owned media presence including social media and website content. She works collaboratively with the Executive Director of University Relations with overall brand management strategy and creative execution.
Ruidiaz has over 10 years of higher education marketing experience. She previously served as the Director of Marketing and Communications with NSU’s College of Engineering and Computing, where she led increased enrollment through various marketing initiatives. She has worked at NSU for over 11 years in a variety of roles often directly developing marketing plans and strategies to increase awareness and enrollment. Her expertise and areas of interest include integrated marketing communications, digital marketing, social media, analytics, and brand marketing.
Ruidiaz holds a M.B.A. in Marketing from Florida Atlantic University and a B.S. in Marketing from Nova Southeastern University. She is also certified as a Lean Six Sigma Green Belt and is bilingual in English and Spanish.
Director of Advancement Communications Phone: (954) 262-2051 firstname.lastname@example.org
Bernadette Bruce is the Director of Advancement Communications at Nova Southeastern University. She is responsible for developing marketing communications in support of NSU’s first comprehensive fundraising campaign – Realizing Potential. She also works to advance numerous other goals in collaboration with the Vice President and Executive Director of Public Relations and Marketing Communications; Advancement and Community Relations teams for donor relations, alumni relations, annual giving, development and special events; and strategic partners across the university.
Bruce comes to NSU with 22 years of experience in marketing and strategic communications. She has worked with entrepreneurs and clients in industries ranging from government and real estate to entertainment. Her background includes branding, advertising, marketing, creative direction, investor relations, public relations, project management, social media, and special events. While pursuing her M.B.A., she worked with University School of NSU to augment retention and recruitment strategies for the Junior Kindergarten-Grade 12 college preparatory school before moving into her current role.
Bruce is a member Leadership Broward XXIII, and a former graduate and board member of Leadership Memphis. She also served on the boards of the Women’s Foundation for a Greater Memphis and Memphis Rock ‘n’ Soul, Inc., the organization that founded the Smithsonian Rock ‘n’ Soul Museum in Memphis, Tennessee. She was named a Top 40 under 40 by Memphis Business Journal in 2003.
She holds a M.B.A. in Leadership from NSU’s H. Wayne Huizenga College of Business and Entrepreneurship and a Bachelor of Arts in Journalism from University of Memphis.
Online Marketing and Social Media Manager Phone: (954) 262-2128 email@example.com
Kim Cohane is the Online Marketing and Social Media Manager at Nova Southeastern University. She is responsible for managing NSU's online presence, increasing online brand awareness, and the strategic implementation of NSU's social media initiatives. She works closely with the Director of Marketing Communications and the university's advertising agency to increase NSU's visibility using paid digital media advertising, Pay Per Click (PPC) campaigns, and Search Engine Optimization (SEO) initiatives.
Additional responsibilities include leading university-wide social media trainings to promote a unified brand message and best practice strategies for NSU's colleges, departments, and organizations. She is responsible for updating images and content for NSU's website, the iShark mobile application, and manages the online interactive map of NSU's campuses.
She holds certifications as a Microsoft Certified Professional (MCP) and Google Advertising Professional (GAP). She has a B.S. in Natural Sciences from the University of South Florida, an M.S. in Business Leadership from NSU's H. Wayne Huizenga College of Business and Entrepreneurship, and is currently a doctoral student at NSU pursuing a Ph.D. in Conflict Analysis and Resolution.
Digital Media Specialist Phone: (954) 262-7629 firstname.lastname@example.org
Marcia Perez-Del Valle is the Digital Media Specialist for the Office of University Relations at Nova Southeastern University. She is responsible for managing NSU's online presence with a focus on communicating NSU's brand message to prospective students via digital media channels.
Marcia works closely with the Director of Marketing Communications and provides support for the university's online and social media initiatives. She also works closely with the university's advertising agency and serves as a support for owned and paid media initiatives including: social media content strategy, search engine optimization, and paid digital media advertising. Additional responsibilities include: managing digital media assets including video and still images, serving as a liaison to the Office of Information and Innovation Technology and Web content manager for NSU's top level website pages, and working collaboratively with academic units by communicating best social media practices in order to convey a unified brand image across social media networks.
She holds a Bachelor of Arts in Communications and Media Studies from Nova Southeastern University and is pursuing her M.B.A. in Marketing at NSU's H. Wayne Huizenga College of Business and Entrepreneurship.
Director of Public Relations and Marketing Communications Phone: (954) 262-5348 Cell: (954) 591-3361 email@example.com
Julie Spechler is the Director of the Office of Public Affairs at Nova Southeastern University. She is responsible for development and implementation of communications, marketing and public relations services that advance NSU's mission, vision and core values.
Spechler and her public affairs team are charged with disseminating information to media and internal audiences locally and globally about the programs, students, faculty, alumni, events, achievements, research and activities of the university. The team works to enhance NSU's reputation as a leading academic and research institution.
Spechler provides public relations and marketing support for a myriad of university and community-wide initiatives such as NSU's Regional Campuses located throughout Florida, The Bahamas and San Juan, Puerto Rico. She also provides PR support advancement to the Offices of Alumni Affairs, and Athletics, and is the primary media contact to NSU's executive and senior level officers. Spechler and her team are also responsible for much of the content of NSU's award winning premiere magazine,Horizons; NSU's weekly SharkBytes electronic employee newsletter; as well as content for NSU's social media profiles and website.
Prior to joining NSU, Spechler spent 25 years at AT&T, where she served as the company's Public Relations Director for Florida. Her responsibilities included supporting the firm's business and consumer efforts in a variety of public relations and marketing initiatives including media relations, marketing, employee communications, executive counseling, strategic philanthropy, and public policy. After leaving AT&T, she formed a boutique PR agency representing clients ranging from entertainment to communications to education. Spechler got her start in academia at Barry University, where she served as Alumni Director before joining AT&T/BellSouth.
She currently serves on University of Florida's Public Relations Advisory Council; is an active member in her local chapter of the Public Relations Society of America (PRSA); and is a member of the American Association of University Women and of the Society of Professional Journalists. Spechler has a B.S. in Journalism and Public Relations from University of Florida and a M.A. degree, with an emphasis in marketing and public relations, from NSU's Graduate School of Humanities and Social Sciences.
Associate Director of Public Affairs Phone: (954) 262-2159 Cell: (954) 661-4571 firstname.lastname@example.org
As an Associate Director of Public Affairs at Nova Southeastern University (NSU,) Joe Donzelli provides public relations and marketing support for the following: the Halmos College of Natural Sciences and Oceanography (which includes the Center of Excellence in Coral Reef Ecosystems Science, the National Coral Reef Institute, the Guy Harvey Research Institute, the Save our Seas Shark Center and the Broward County Florida Sea Turtle Conservation Program;) the College of Engineering and Computing; the College of Psychology; and the College of Arts, Humanities and Social Sciences. In addition, he serves as the departmental liaison with the NSU’s Student Veterans group and NSU Athletics.
Since coming on board with NSU, Donzelli has been part of several university-wide projects, involved with both event planning and media relations. One example is the eMerge Americas Conference, which is an international technology exchange that is held annually in Miami. Donzelli was part of NSU’s inaugural foray into the event, serving on the main planning committee as well as several sub-committees responsible for NSU’s presence on the international stage.
Before joining the NSU family, Donzelli was the Director of Communications and Printing Services for the School District of Lee County, Florida (Fort Myers,) which is the ninth-largest public school system in the state and 40th largest in America. He was responsible for the internal and external communication and media relations for the district, including crisis communication. As the Director of Communications, Donzelli was called upon numerous times to make presentations on various communications topics at local, state and national conferences (Sunshine State School Public Relations Association, the Florida School Boards Attorney's Associate and the National School Public Relations Association) and many of his projects won state and national public relations awards (Hermes, SUNSPRA, NSPRA.)
Prior to working for Lee County Public Schools, Donzelli was a Communications Specialist with the School District of Broward County, Florida (Fort Lauderdale) where he assisted the director with internal and external communications for the nation's sixth-largest public school system. Donzelli started out in the communications field as an Assistant Reporter for the South Florida Sun-Sentinel newspaper, where his main "beat" was K-12 education (public and private) while also filling general assignment roles whenever assigned.
Donzelli has extensive experience serving as the main spokesperson for media interaction, including crisis communication. He has received numerous certifications in the area of crisis and emergency communications, preparedness, communications and information management, resource management and command from the Department of Homeland Security (DHS) and the Federal Emergency Management Agency (FEMA.)
Donzelli holds a B.A in Communications from Florida Atlantic University (where he wrote for FAU's student newspaper) and is also a proud graduate of St. Thomas Aquinas High School in Fort Lauderdale.
Associate Director of Public Affairs Phone: (954) 262-5408 Cell: (954) 661-7000 email@example.com
Jeremy Katzman, M.B.A., APR, is an associate director of public affairs for Nova Southeastern University (NSU). His duties include providing public relations and marketing support for the Health Professions Division, which consists of seven colleges (dental medicine, health care sciences, medical sciences, nursing, optometry, osteopathic medicine and pharmacy), along with NSU’s Division of Translational Research and Economic Development and biotech areas.
Katzman has more than a decade of strategic integrated marketing and communications experience. Prior to joining NSU, Katzman served as associate director of public relations and e-philanthropy for Miami Children's Hospital Foundation. His primary focus was to manage and enhance the foundation's brand and message by serving as the primary media contact, spokesperson and copywriter and also managing the organization's website and social media presence. He previously served as an account executive at O'Connell & Goldberg Public Relations, where he provided expertise to clients in a variety of industries, including healthcare, non-profit, hospitality and sports. He also worked in the marketing department at MEDNAX (Pediatrix Medical Group).
Katzman served as 2015 president and is currently a board member of the Public Relations Society of America (PRSA) Greater Fort Lauderdale Chapter. He represented the Chapter as a 2015 Delegate at PRSA’s Leadership Assembly. He is a member of Leadership Broward Class XXXIV, a premier leadership development program designed for adults who currently hold leadership positions and are involved in their community. He is a long-time volunteer for the Leukemia and Lymphoma Society, where he is a member and previously served as chair of its Young Adult Board, which provides a forum for young adults going through cancer to interact with survivors.
Through his role at NSU, Katzman has been heavily involved in major regional events. He was integral in securing a partnership between the university and the 2015 JCC Maccabi Games® and ArtsFest®, which brought more than 1,500 Jewish teen artists and athletes from the United States, Israel, Australia, Poland, the United Kingdom, Canada and Mexico to NSU’s campus. Katzman also was influential in NSU’s presence at the eMerge Americas Conference, an international technology exchange held in Miami, and is a part of the core planning committee.
Katzman is accredited in public relations (APR) by the Universal Accreditation Board. He earned his M.B.A. from Nova Southeastern University and holds a B.A. in public relations and a B.S. in political science from the University of Florida (UF). He is a member of the UF Hall of Fame and was on the Bateman Team for the UF College of Journalism and Communications.
Associate Director of Public Affairs Phone: (954) 262-5315 Cell: (954) 770-9204 firstname.lastname@example.org
As an Associate Director, Public Affairs for Nova Southeastern University, Marla Oxenhandler provides public relations and marketing support for the Shepard Broad College of Law, the Farquhar Honor College, the H. Wayne Huizenga School of Business and Entrepreneurship, the Mailman Segal Center for Human Development and assists with the College of Arts, Humanities, and Social Sciences.
Before joining the NSU Public Affairs team, Oxenhandler was Manager of Media Relations for Memorial Healthcare System in Hollywood, Florida – the third largest public healthcare system in the United States. In this role, she handled both proactive and reactive communications for six South Broward County Florida hospitals.
Her extensive experience in the field also includes additional roles in both external and internal communications as Senior Account Executive, O’Connell & Goldberg Public Relations in Hollywood (FL;) Director of Public Relations, Jewish Family Service of Broward County; freelance writer for The Miami Herald; Manager of Internal Communications, Burger King Corporation in Miami; and Manager of Internal Communications, Owens-Corning Fiberglas in Toledo, OH. Oxenhandler also ran her own successful communications business for nine years.
Oxenhandler is a member of the Greater Fort Lauderdale Chapter of the Public Relations Society of America. She has a bachelor’s degree in Journalism and Public Relations from the University of Toledo.