ISM 5804: Managing Information Systems Workshop
Step 2: Finding Data About a Company

Welcome to Step 2 of ISM 5804 Library Research Module:  Before you begin, please review the following carefully: To receive credit for this activity, be sure to post to your Blackboard classroom as per your instructor’s instructions. Step 1 -- Finding Journal Articles About Diversification Strategies Step 2 -- Finding Data About a Company Step 3 -- Finding Industry Surveys Step 4 -- Finding International/Country Information If you have questions about the terminology in this exercise, consult this Glossary of Library and Internet Terms.  Your Name:  Your NSU e-mail address:  Section/CRN number:  STEP 2 Finding Company Data You can find company information on many company Web sites, but this is a hit or miss process. Some may have product information while others may list the officers and company missions and still others provide a link to that year's annual report. You may not get all financial data you need. Additionally, it is very difficult to find financial data on privately owned companies. However, you will want to use some of the NSU databases to find systematic information about companies, particularly private or global companies. Although there are several databases that will provide you with company information (ex. NetAdvantage, LexisNexis Business etc. ) we will use Hoovers Company Record for this exercise. Activity 2 Finding Company Data Go to the Alvin Sherman Library at www.nova.edu/library/main/ and click on the Electronic Resources at the top of the page. From the drop-down menu, select the "Databases" link and then select the "NSU Patron" link. Under "Browse by subject", select the "Company Information and Financials" link. From the list select "LexisNexis Academic Business - LexisNexis". When prompted enter your "SharkLink ID" and "SharkLink Password" and then select the Submit button. In the "Company Name" search box, type in "PEPSICO INC (PEP)", then select the Search button. The database will open up the company "Snapshot" record. Input the data in the form below: Company Name    Ticker Symbol (found in Company Details):   On what stock market can you buy/sell this company's shares:   The latest net profit margin: (found in Company Annual Financials)   Did you find this company's office address, phone number, and a list of key people?   Yes  No  Not sure Name one of the competitors of this company:   For additional help finding data about a company, contact the Reference Desk at (800) 541-6682 ext. 24613 or locally in Broward County at (954) 262-4613. You can also email refdesk@nova.edu Congratulations! You have successfully completed Step 2 of the Library Research Module for ISM 5804. To submit this portion of the Library Research Module, click on the "Send Information" button below.