The Office of Public Affairs (OPA) is your best source for help in promoting your efforts on behalf of the university. If you haven't done so already, establish a relationship with this office and work with the staff assigned to your school, college or center. The OPA staff can do much of the media outreach legwork for you, but if you choose to make your own contacts with the media, please secure approval from the OPA before contacting the media. If you are sending out press releases or information on NSU letterhead, this communication needs to be cleared through the OPA.

The general mission of the OPA is to promote positive relations between the university and its many internal and external constituents. The OPA conducts a variety of public relations activities, communications and community relations initiatives designed to:

• Strengthen the NSU brand
• Help NSU achieve its goal of being a well-respected institution of higher education
• Coordinate the university's communications to provide the most effective and consistent messaging regarding the university’s efforts.