NSU to be Part of Joint Presentation at National Conference

Barbara Packer-Muti, Ed.D., from NSU’s Department of Institutional Effectiveness will be part of a joint presentation with the Gallup Poll and The Chronicle of Education at the College and University Professional Association for Human Resources (CUPA-HR) National Conference.

Packer-Muti will join Robert Lockwood, M.B.A. from the Gallup Poll and Bruce Wilson, publisher of The Chronicle of Higher Education, for a presentation titled “Strategic Transformation: Aligning Human Capital to Strengthen NSU's Brand” at the conference being held Oct. 12-14 in St. Louis.

The presentation will illustrate how NSU is working to strengthen its brand by partnering with the Gallup Poll to assess the internal and external perceptions of its brand. These efforts are integral to the NSU Quality Enhancement Plan for SACS accreditation, as well as fine-tuning messages for broadcast throughout the institutional community and the external marketplace.  Based on action plans resulting from its organizational assessment, NSU is partnering with The Chronicle of Higher Education to build greater awareness in academe through the implementation of an integrated branding campaign.