"Lead time" is the amount of time needed by a medium to receive
press materials and then turn around a story for publication or airing.
Knowing the lead time eliminates the possibility of missing a potentially "hot" media
opportunity.
Print |
Lead Time |
Newspapers (some sections have longer lead times, such as food,
travel, calendar listings, etc.) |
One to two weeks (dailies) |
Trade Magazine (monthly) |
Six weeks to two months |
Consumer Magazine (monthly) |
Five to six months |
Metro Magazines (monthly) |
Three to four months |
Weekly Magazines |
One to two months |
Sunday Magazines (with Sunday newspapers) |
Three to four months |
Television |
Lead Time |
Public Service Announcements |
Six to eight weeks |
National Morning Shows |
One to two months |
Local Talk Shows |
Four to six weeks |
Local News |
Two days |
Radio |
Lead Time |
Public Service Announcements |
Six to eight weeks |
Promotions |
Two weeks to two months |
Talk Shows |
Four days to one month |
News |
Two days |
|
