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- Select no more than three key message points you
want to communicate. Focus on getting those points across in
a clear, interesting, and precise manner.
- Know your audience.
- Know your interviewer.
If possible, review the program on which you are to appear or read
articles by the reporter who will interview you.
- Never lie, guess
or speculate. If you do not
know the answer to a question, offer to get back
to the reporter with the information.
- Know the length of the interview and the range of
topics to be covered, before the interview.
- Sound bytes. Use short and succinct sentences
in your answers. Avoid using slang, jargon or NSU acronyms.
- Do not say anything "off the record."
- Do
not argue or get defensive. It detracts from
your message and generally works against
you. Be honest, cooperative and friendly, even on an unflattering
story.
- Don’t give "no comment" as a response .
Either answer the question, or explain why you can't.
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